SAN DIEGO – January 20, 2016 – Interactions, the global leader in innovative retail services and experiential marketing for retailers and brands, discovered that over 55 percent of shoppers are already plugged into the Internet of Things (IoT) with 79 percent planning to purchase IoT products in the next two years. Interactions’ latest Retail Perceptions report, […]
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As retailers explore technologies to better connect with consumers, beacons and alternate technologies are abuzz. Mobile Marketer featured Interactions’ Vice President of Information Technology, Lance Eliot, in their latest article, Why other location-based technologies could steal beacons’ thunder in 2016.