From clicks to bricks It’s traditional retail lore—a company opens a store, expands its footprint to the Web and then works to integrate its online and in-store sales. But for some retailers, the opposite approach is more enticing. Despite the shift toward online shopping, a number of brands have turned the tables, […]
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91% of Women Research Online Pre-trip Ninety-one percent of women conduct product research prior to making a purchase, and 92 percent are willing to pay more for competing products that receive positive online reviews, according to a survey conducted by San Diego-based marketing firm Interactions. The survey, Retail Perceptions “The Power of Persuasion,” also […]
Report says 91 percent of women do online research before making a purchase Marketing firm Interactions has released Retail Perceptions, a survey that reveals insights from consumers on their shopping behaviors as well as their opinions of the latest retail trends. In the first report of 2014, “The Power of Persuasion,” Interactions’ primary research […]