Initial Test Case Reveals How Severe Weather Events Influence Shopper Behavior and Sales June 11, 2013 – Interactions Marketing today announced the results of a new analysis that used Google BigQuery and Tableau Software to rapidly extract insights from point-of-sale data from major retailers and CPGs. Using Google BigQuery, the cloud solution for large [...]
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The Showrooming Effect: Leveraging the In-Store Experience, by Interactions Vice President of Marketing Giovanni DeMeo, was reprinted in the summer 2013 issue of Target Supplier News. Published by Retailing Today, Target Supplier News is a quarterly newsletter issued to the over 50,000 suppliers and supplier service providers of Target retail stores. Read the full article here.
Big Data opportunities offer key competitive advantages for convenience store retailers. by Jerry Soverinsky The scenario is becoming increasingly familiar: You’re browsing the Internet, scanning the homepage of your favorite blog, when a popup ad appears. It’s for the 2014 Honda CR-V and it’s inviting you to test drive the model at a store [...]