Retail News Insider recognized for outstanding achievement in e-newsletters SAN DIEGO – March 24, 2015 – Interactions, the global leader in innovative retail services and experiential marketing for retailers and brands, received a 2015 Platinum Award for its flagship publication, Retail News Insider, by the AVA Digital Awards. This is the second year in […]
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Expert Column: The Importance of In-store Nonfood Product Demos When it comes to engaging shoppers, everyone knows that food demonstrations drive significant sales, but what about nonfood items? When taste is out of the equation, retailers and manufacturers need to find ways to engage with consumers. In the latest “Retail Perceptions” trend report from […]
Top retail trends to watch in 2015 The world of retail is evolving. Though many industry insiders initially brushed these trends off as passing fads, the expansion of mobile apps and m-commerce, the use of tracking beacons for in-store personalization, and the widespread integration of omnichannel solutions amongst both brick-and-mortar and online retailers have […]