Helpful or Creepy? Stores Use Data to Target Customers By Krystina Gustafson How much are you willing to give to get a good deal? With retailers looking to gain an edge in a competitive consumer environment, they’re turning to data and technology to customize the shopping experience, sending customers personalized promotions and […]
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Store Brands 2014: The connected consumer By Carol Angrisani H-E-B gives TLC to Baby brand H-E-B, San Antonio, went on a bus tour to promote its H-E-B Baby store brand, as well as the entire baby category. The H-E-B Baby “Little Texans Tour” was designed to raise awareness of the wide variety of H-E-B’s infant and […]
HOT MARKETING TRENDS FOR 2014 By Ginger Conlon Giovanni DeMeo, VP of Global Marketing and Analytics, Interactions We’ll see more retailers introduce mobile technologies to fit today’s mobile lifestyles, enhancing the entire shopping experience, both in-store and outside the store. Retailers will experiment with new, dynamic features like mobile scanning and checkout, mobile […]