Expert Column: The Importance of In-store Nonfood Product Demos When it comes to engaging shoppers, everyone knows that food demonstrations drive significant sales, but what about nonfood items? When taste is out of the equation, retailers and manufacturers need to find ways to engage with consumers. In the latest “Retail Perceptions” trend report from […]
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Top retail trends to watch in 2015 The world of retail is evolving. Though many industry insiders initially brushed these trends off as passing fads, the expansion of mobile apps and m-commerce, the use of tracking beacons for in-store personalization, and the widespread integration of omnichannel solutions amongst both brick-and-mortar and online retailers have […]
Hy-Vee Taps Interactions for Experiential Marketing Hy-Vee has teamed up with retail services firm Interactions to launch a series of experiential marketing events in 50 stores across the grocers operating area. The effort will be expanded to an additional 145 stores throughout the year. “Hy-Vee is a trusted household name in the supermarket industry, and Interactions […]