“With the lines blurring, the opportunity for retailers lies in creating an experience that equally delights male and female shoppers.” Interactions’ Vice President of Information Technology Lance Eliot sheds more light on the July 2015 Retail Perceptions report in Retail Leader’s story, “Shopping By Gender: Vive La Différence.”
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The July 2015 Retail Perceptions report, “Does Gender Influence Shopping Behavior?” provides some fascinating insights on gender when it comes to shopping habits; but what can retailers take away from it? Total Retail wanted to find out just that, so they turned to Interactions’ Vice President of Information Technology Lance Eliot to explain in their report, “Smashing the Stereotypes […]
SAN DIEGO – July 15, 2015 – Interactions, the global leader in innovative retail services and experiential marketing for retailers and brands, is proud to announce that Nicole LeMaire, Vice President of Sales and Operations, was named among this year’s Who’s Who in Shopper Marketing Agencies. The list, composed by Shopper Marketing, recognizes LeMaire […]