Not-so-random Samples By Bridget Goldschmidt Everyone knows that sampling can boost sales for supermarkets, but how exactly does it work, and what’s the best way to go about it? For San Jose, Calif.-based Mi Pueblo Food Center, which operates 21 Hispanic-oriented stores in the Golden State’s Bay Area, Central Coast and Central Valley regions, […]
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Food Forum: The in-store experience revealed What are shoppers looking for in a grocery store? Hint: A clean store will go a long way. By Giovanni DeMeo Shoppers today have a myriad of stores to choose from and retailers face competition at every corner—on the street and online. Of course, price and location are […]
4 Ways Grocers Lose Customers to the Competition By Tim Denman Competition in the grocery market is fierce. With a large number of shopping choices customers are increasingly selective and are abandoning their local markets in favor of more shopper-friendly options.Interactions’ latest research, “The In-Store Experience Revealed: What Drives and Keeps Shoppers in Your Store,” […]