“The rising use of smartphones and mobile apps is encouraging shoppers to be digitally armed when they walk into a brick-and-mortar store, and they are happy to use the retailer for showrooming,” says Interactions’ Vice President of Information Technology Lance Eliot. Read Dr. Eliot’s full advice for retailers in safeguarding against being “Ubered” in the Globe […]
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Progressive Grocer wanted to know how grocery retailers can use beacon technology to help their business, so they sought out Interactions’ own Vice President of Information Technology Dr. Lance Eliot for his expert opinion. Read Dr. Eliot’s full advice in his Expert Column, “How Beacons Help Grocers Boost Business”
“… a recent study by Interactions marketing confirmed what many have long suspected: Women are more likely to browse at their leisure, making them an optimal target for impulse purchases.” CNBC’s Krystina Gustafson recently cited research from the July 2015 Retail Perceptions report “Does Gender Influence Shopping Behavior” in her report on gender’s effects on shopping behavior. To find out […]