As Interactions’ Vice President of Information Technology Dr. Lance Eliot will tell you, it’s time for retailers to take a fresh look at how they cater to customers based on gender. Read his full advice in Progressive Grocer’s segment, “Expert Column: New Gender-busting Rules for Retailers“
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“With the lines blurring, the opportunity for retailers lies in creating an experience that equally delights male and female shoppers.” Interactions’ Vice President of Information Technology Lance Eliot sheds more light on the July 2015 Retail Perceptions report in Retail Leader’s story, “Shopping By Gender: Vive La Différence.”
The July 2015 Retail Perceptions report, “Does Gender Influence Shopping Behavior?” provides some fascinating insights on gender when it comes to shopping habits; but what can retailers take away from it? Total Retail wanted to find out just that, so they turned to Interactions’ Vice President of Information Technology Lance Eliot to explain in their report, “Smashing the Stereotypes […]