Our Work Background
 

Our Work

We harness the knowledge and experience of our global enterprise to deliver innovation and results for our clients, some of the world’s most renowned retailers and brands.

Everything we do begins with an understanding of the brand and its audience. With that knowledge, we imagine, design, produce and measure unforgettable consumer experiences. See what we mean with the case studies below:

Ahold Retail Grand Openings

Advance Auto Parts Mobile Tour

Winn-Dixie Cone Crew

Ahold Retail Grand Openings

Locations:

Nationwide

Actions:

Our Grand Opening and Grand Re-Opening program features events specially customized for Ahold customers. Street teams invite community members and share limited-time offers to motivate attendance. In-store sampling, games and live entertainment draw customers in the day of the event. Post-opening events keep customers coming back to the store. To date, the program results in a total of 80 events with a 26 percent coupon redemption rate and an average product sales lift of 200 percent.

Advance Auto Parts Mobile Tour

Locations:

Nationwide

Actions:

Interactions partnered with Advance Auto Parts to conduct a grassroots RV tour that traveled to over 40 high-profile automotive events across the US – from NASCAR to Daytona Bike Week. The tour included participation from Advanced Auto Parts suppliers and resulted in an interactive, co-branded experience. The tour also included in-store events and an impressive parking lot event at newly opened Advance Auto Parts stores.

Winn-Dixxie Cone Crew Case Study

Locations:

Florida & Georgia

Actions:

In an effort to promote the newly redesigned Winn-Dixie and Harvey’s stores, as well as to raise awareness for their FuelPerks rewards program, Interactions leveraged the nostalgia of a classic piece of Americana and branded an ice cream truck which toured select areas of Florida and Georgia. Nostalgia and tradition are also tenets of Southeastern Grocers’ banners Winn-Dixie and Harveys Supermarkets. This made the ice cream truck a perfect fit with the banner brands. Additionally, we added an on-site photo activation with #ConeCrew to encourage social sharing and word-of-mouth promotion. Prospective customers signed up for the fuel rewards program on the spot with 4G-enabled tablets. The containers the floats and cones were served in also doubled as functional megaphones—so people could literally scream for ice cream.