An article on the growing influence of Big Data authored by Interactions Vice President of Global Marketing and Analytics Giovanni DeMeo was recently featured in the second quarter 2013 issue of Alert! Magazine. Published by the Marketing Research Association, the largest and leading association of the opinion and marketing research profession, Alert! Magazine is designed to provide timely insights and practical guidelines on key issues affecting marketing professionals today.
In his article, DeMeo, who is currently pursuing his Ph.D. in Global Economic Leadership with a proposed dissertation topic focused on predictive analytics, explores the impact Big Data is having on the retail landscape today and how it will continue to reshape the industry in the future. He also describes how Interactions is positioned to help retail and brand partners leverage the benefits of Big Data. “One of our core strategies has been to develop the resources and competencies that allow us to analyze multiple proprietary Big Data sources to create programs with much greater rates of return…. Interactions acts as the conduit [between retailers and CPGs] to securely aggregate and analyze all of the retailers’ Big Data and create programs for the CPGs that are unique to our retailer partners,” he writes.
The full article, The World of Big Data: Reshaping the Retail Landscape, is available online at MarketingResearch.org.
About Interactions
Founded in 1988, Interactions is a global leader in product demonstrations and experience marketing programs for retailers and brands. With a team of more than 45,000 associates around the world, Interactions creates and executes more than 2 million events every year, managing 5,500 events each day for major retailers. Interactions offers integrated sales and marketing programs that engage shoppers in-store and outdoor, and provides insights into shopper behavior and customer service that enable retailers and CPG brands to make smart business decisions. The company operates in the United States, Mexico, Japan, Taiwan, Korea and Australia. Based in San Diego, CA, Interactions is a subsidiary of Daymon Worldwide, the world’s leading full-service, global retail branding and sourcing partner for retailers and manufacturers. For more information on Interactions, visit www.interactionsmarketing.com.
