Featured Reports

Does Gender Influence Shopping Behavior?

This issue of Retail Perceptions explores the shopping habits of men and ...

Social Media: Invest to Impress?

Through social media, retailers can personalize marketing messages, nurture customer relationships, engage ...

The Evolution of Payment: How Mobile Wallets are Changing Retail

In this issue of Retail Perceptions, Interactions Marketing asked shoppers about their ...

Retail Insights: The Consumer Demand for Non-Food Demonstrations

In the latest Retail Perceptions trend report from Interactions Marketing, shoppers were ...

The In-store Experience Revealed: What Drives and Keeps Shoppers in Your Store.

From the cleanliness of the store to the attitudes of associates, there ...

Retail’s Reality: Shopping Behavior After Security Breaches

Every time you turn around these days, it seems another retailer has ...

The Rise of Webrooming

A Changing Consumer Landscape Webrooming, Showrooming, or a little of both? We ...

The Power of Persuasion

Online Product Reviews and the Influence on Sales Nearly every week we’re ...

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Retail Insights: The Consumer Demand for Non-Food Demonstrations

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The In-store Experience Revealed: What Drives and Keeps Shoppers in Your Store.

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Retail’s Reality: Shopping Behavior After Security Breaches

Every time you turn around these days, it seems another retailer has been hit by a security breach. Certainly, retailers can—and do—take steps to protect their consumers’ private data. But what happens when their safeguards fail?

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The Rise of Webrooming

A Changing Consumer Landscape

Webrooming, Showrooming, or a little of both?

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity…

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The Power of Persuasion

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