Retail’s Reality: Shopping Behavior After Security Breaches

Every time you turn around these days, it seems another retailer has been hit by a security breach. Certainly, retailers can—and do—take steps to protect their consumers’ private data. But ...

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Retail Insights: The Consumer Demand for Non-Food Demonstrations

In the latest Retail Perceptions trend report from Interactions Marketing, shoppers were ...

The In-store Experience Revealed: What Drives and Keeps Shoppers in Your Store.

From the cleanliness of the store to the attitudes of associates, there ...

Retail’s Reality: Shopping Behavior After Security Breaches

Every time you turn around these days, it seems another retailer has ...

The Rise of Webrooming

A Changing Consumer Landscape Webrooming, Showrooming, or a little of both? We ...

The Power of Persuasion

Online Product Reviews and the Influence on Sales Nearly every week we’re ...

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The Rise of Webrooming

A Changing Consumer Landscape

Webrooming, Showrooming, or a little of both?

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity…

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The Power of Persuasion

Online Product Reviews and the Influence on Sales Nearly every week we’re introduced to new statistics about the growing power that men are asserting with household buying decisions. While there’s no denying this trend, it is clear that women will continue to hold – and hold tightly – onto the purse strings that manage the […]

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