A Changing Consumer Landscape
Webrooming, Showrooming, or a little of both?
We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity…
Online Product Reviews and the Influence on Sales Nearly every week we’re introduced to new statistics about the growing power that men are asserting with household buying decisions. While there’s no denying this trend, it is clear that women will continue to hold – and hold tightly – onto the purse strings that manage the […]