Mobile Commerce Daily discusses how Advance Auto Parts is generating customer loyalty with a mobile puzzle game designed to let players experience the brand while encouraging them to sign up for the Speed Perks rewards program. The Interactions team developed the custom game in order to build digital connectivity with the online community. The article also features @TuxleeOnTour, the Instagram belonging to the canine mascot of the 2016 Advance Auto Parts mobile tour, Tuxlee.
Author: Interactions Marketing
Chain Store Age
Chain Store Age quotes Interactions publication on the topic of retailer security breaches. The most recent Retail Perceptions report, titled “Security Hacks and the Lasting Impact on Retailers,” is referenced in the article, with the author noting that the report found that 75% of consumers believe that keeping shopper information safe is the retailer’s responsibility.
The Shelby Report
The Shelby Report uses data from Interactions publication Retail Perceptions to discuss security hacks and retailer impact. Interactions Vice President of Global Tech, Lance Eliot, is quoted and shares his expertise on security breaches and how shopper behavior can be affected.
Shoppers on Security Breaches: Privacy and Security are Retailers’ Responsibility
SAN DIEGO – March 22, 2016 – Interactions, the global leader in innovative retail services and experiential marketing for retailers and brands, is releasing its latest Retail Perceptions report, “Security Hacks and the Lasting Impact on Retailers.” The study found that 64 percent of shoppers have accepted security breaches to be part of the shopping process and 53 percent say that security breaches are a risk they’re willing to take in exchange for convenience. Ultimately 75 percent of shoppers believe that keeping shopper information safe is the retailer’s responsibility.
“Interactions first studied the effects of security breaches in 2014. What we have found in the years since then is three-fold: shoppers have overwhelmingly become accustomed to security breaches, shoppers are more cautious and are changing their behavior, and finally, shoppers hold retailers accountable,” said Lance Eliot, Global Vice President of Information Technology with Interactions.
According to this year’s report, 40 percent of shoppers avoid retailers that have been hit by security breaches. In addition, 34 percent avoid shopping online and 50 percent avoid shopping on their mobile phones due to the fear of security breaches. For those who shop at a retailer that has experienced a security breach, 39 percent spend less per trip than before, 67 percent use cash instead of credit or debit cards, and 60 percent shop online with one specific card designated to online purchases to monitor its activity.
The study also found that 43 percent of shoppers do not trust companies to keep their personal information safe, and of these, 30 percent do not think companies invest in enough security measures.
Nearly half of all shoppers believe that a retailer could avoid a security breach by investing in better technology. When asked about the other ways to avoid security breaches, 43 percent of shoppers indicated the use of credit cards with chip technology, 32 percent said stricter laws enforced against hackers, and 14 percent said the use of mobile wallets.
A significant 62 percent of shoppers use credit and/or debit cards with chip technology to make purchases. Of these, 71 percent said that using chip technology credit cards makes them feel more secure when shopping, and 60 percent preferred to use a chip technology card over any other method of payment.
“According to our study, chip card technology may finally ease shoppers’ concerns in regards to security breaches,” noted Eliot. “Shoppers not only prefer to making purchases with chip cards, they also feel safer in doing so.”
To learn more about how security breaches continue to affect retail, download “Security Hacks and the lasting Impact on Retailers” at www.interactionsmarketing.com/retailperceptions.
About Interactions’ Retail Perceptions Reports
Started in 2014 by Interactions, Retail Perceptions are unique reports that explore shoppers’ insights on the trends affecting retailers and manufacturers today. Published every other month, the reports pair Interactions’ advanced reporting and analytics with its insights capabilities in order for retailers and manufacturers to make more informed decisions.
About Interactions
Founded in 1988, Interactions is the global leader in innovative retail solutions and experiential marketing for retailers and brands. With a workforce of more than 45,000 associates around the world, Interactions creates and executes nearly 3 million events every year, managing 5,500 events each day. Interactions offers integrated sales and marketing programs that engage shoppers in-store and outdoor, and provides insights into shopper behavior and customer service that enable retailers and brands to make smarter business decisions and drive significant sales increases. The company has offices around the globe and operates in North America, Europe, South Africa, Australia and Asia. Interactions is a subsidiary of Daymon Worldwide, the world’s leading full-service, global retail branding and sourcing partner for retailers and manufacturers. For more information on Interactions, visit www.interactionsmarketing.com.
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Total Retail
Interactions Senior Account Executive Ryan Dee shares his thoughts on how retailers can build customer loyalty through experiential marketing, expanding on tactics such as concept creation and team building.