Our Work Background
 

Brands2Desk™

A unique experiential marketing strategy that influences consumers in the workplace by delivering brand experiences in the right place and at the right time.

How it delivers:

  • INCREASES sales through limited time coupon incentives
  • DRIVES incremental traffic in-store and online
  • EDUCATES working consumers on new product launches
  • DELIVERS a welcome diversion from the average workday
  • REACHES a captive audience undistracted by other advertising

Learn More

Learn More

Why it Works :

CO-WORKER INFLUENCE

86%

of consumers share recommendations in the workplace1

WORKING
MOTHERS

75%

of moms with children aged 6-17 years are employed2

SALES
IMPACT

98%

of consumers are more inclined to purchase after experiencing the product3

EXPAND
REACH

7of10

consumers tell a friend or family member about their brand experience3

1 2016 Doublebase Gfk MRI

2 US Bureau of Labor Statistic

3 EventTrack2016

Networking:

We use a proprietary network to connect brands to at-work consumers, customizing program reach by location and employee demographics.

Production:

We design, produce, and ship kits containing samples, coupons and marketing materials to the selected businesses for distribution.

Samples:

Key contacts within each business distribute samples and coupons to employees who are encouraged to share their experience through social media.

Impact:

At-work consumers are driven to purchase through immediate online promotions and in-store offers.

Analytics:

Upon program completion we utilize sales data to report coupon redemption, social media engagements, and consumer feedback via online questionnaires.

Case Studies:

Meal Kit Subscription Service Case Study

Meal Kit Subscription Service Case Study

Situation:

A leading meal kit subscription service wanted to drive new enrollments with minimal customer acquisition costs

Results:

• 151% return on investment

• Strategic focus: 78% of respondents to an experience survey reported this activation as being the first time they received an engagement from this brand

Potato Chip Brand Case Study

Potato Chip Brand Case Study

Situation:

A Midwest potato chip brand needed a way to promote their specialty potato chips in markets throughout Illinois, Kansas, Tennessee, and Texas to drive brand recognition and online sales

Results:

• 74% stated intent

• 78% recommended the product to friends, colleagues, and family

• 93% positive online ordering experience

• 97% positive product review

National Retail Ice Cream Shop Case Study

National Retail Ice Cream Shop Case Study

Situation:

A National Retail Ice Cream Shop launched a new gourmet popcorn product in two markets and needed a solution that would drive product trial and increase product sales

Results:

  • 1,700 product samples and coupons distributed
  • Driving store traffic: Over 60% of respondents to an experience survey reported being likely or extremely likely to purchase this product
  • Product advocacy: Over 84% of respondents to an experience survey reported they were either likely or extremely likely to recommend the product to friends/family/colleagues

X

Meal Kit Subscription Service Case Study

Situation:

A leading meal kit subscription service wanted to drive new enrollments with minimal customer acquisition costs

Solution:

• Partnered with the brand to activate in areas of strategic focus

 

• We researched the communities in the Minnesota area and created a proprietary network of HR Brand Advocates within local businesses

 

• 4,000 branded notebooks, recipe cards, and coupons were delivered to the Brand Advocates and enjoyed by working consumers within each business

 

• An exciting break from the workday and an engaging experience created brand affinity and promoted word-of-mouth marketing

 

Results:

• 151% return on investment

• Strategic focus: 78% of respondents to an experience survey reported this activation as being the first time they received an engagement from this brand

X

Potato Chip Brand Case Study

Situation:

A Midwest potato chip brand needed a way to promote their specialty potato chips in markets throughout Illinois, Kansas, Tennessee, and Texas to drive brand recognition and online sales

Solution:

• Interactions strategically selected businesses in the target markets from our proprietary Brands2Desk network

 

• HR Brand Advocates within each business were contacted to opt into the program

 

• 4,400 at-work consumers were engaged through the Brands2Desk experience. Consumers were provided complimentary product samples and limited time offers for online redemption

 

• Consumer insights were collected through an online survey, which gathered product feedback as well as provided reviews of a newly revamped online shopping experience

 

Results:

• 74% stated intent

• 78% recommended the product to friends, colleagues, and family

• 93% positive online ordering experience

• 97% positive product review

X

National Retail Ice Cream Shop Case Study

Situation:

A National Retail Ice Cream Shop launched a new gourmet popcorn product in two markets and needed a solution that would drive product trial and increase product sales

Solution:

We researched the community and created a proprietary network of HR Brand Advocates within local businesses

 

1,700 samples and coupons were delivered to the Brand Advocates and enjoyed by working consumers within each business

 

An exciting break from the workday and an engaging sampling experience drove product trial and sales, while creating brand affinity and promoting word-of-mouth marketing

 

Results:

  • 1,700 product samples and coupons distributed
  • Driving store traffic: Over 60% of respondents to an experience survey reported being likely or extremely likely to purchase this product
  • Product advocacy: Over 84% of respondents to an experience survey reported they were either likely or extremely likely to recommend the product to friends/family/colleagues