Our Work Background
 

Brands2Desk™

A unique experiential marketing strategy that influences consumers in the workplace by delivering brand experiences in the right place and at the right time.

How it delivers:

  • INCREASES sales through limited time coupon incentives
  • DRIVES incremental traffic in-store and online
  • EDUCATES working consumers on new product launches
  • DELIVERS a welcome diversion from the average workday
  • REACHES a captive audience undistracted by other advertising

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Why it Works :

CO-WORKER INFLUENCE

86%

of consumers share recommendations in the workplace1

WORKING
MOTHERS

75%

of moms with children aged 6-17 years are employed2

SALES
IMPACT

98%

of consumers are more inclined to purchase after experiencing the product3

EXPAND
REACH

7of10

consumers tell a friend or family member about their brand experience3

1 2016 Doublebase Gfk MRI

2 US Bureau of Labor Statistic

3 EventTrack2016

Networking:

We use a proprietary network to connect brands to at-work consumers, customizing program reach by location and employee demographics.

Production:

We design, produce, and ship kits containing samples, coupons and marketing materials to the selected businesses for distribution.

Samples:

Key contacts within each business distribute samples and coupons to employees who are encouraged to share their experience through social media.

Impact:

At-work consumers are driven to purchase through immediate online promotions and in-store offers.

Analytics:

Upon program completion we utilize sales data to report coupon redemption, social media engagements, and consumer feedback via online questionnaires.

Case Studies:

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