A unique experiential marketing strategy that influences consumers in the workplace by delivering brand experiences in the right place and at the right time.
How it delivers:
- INCREASES sales through limited time coupon incentives
- DRIVES incremental traffic in-store and online
- EDUCATES working consumers on new product launches
- DELIVERS a welcome diversion from the average workday
- REACHES a captive audience undistracted by other advertising
Why it Works :
of consumers share recommendations in the workplace1
of moms with children aged 6-17 years are employed2
of consumers are more inclined to purchase after experiencing the product3
consumers tell a friend or family member about their brand experience3
We use a proprietary network to connect brands to at-work consumers, customizing program reach by location and employee demographics.
We design, produce, and ship kits containing samples, coupons and marketing materials to the selected businesses for distribution.
Key contacts within each business distribute samples and coupons to employees who are encouraged to share their experience through social media.
At-work consumers are driven to purchase through immediate online promotions and in-store offers.
Upon program completion we utilize sales data to report coupon redemption, social media engagements, and consumer feedback via online questionnaires.