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4 Tactics to Take Retail Foodservice Marketing to the Next Level

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4 Tactics to Take Retail Foodservice Marketing to the Next Level

Published: December 20, 2017

Gone are the days when most shoppers would pick up the Sunday paper and flip through store ads to make their shopping list—nowadays, targeted advertising and social outreach are what’s driving traffic to grocery stores. If grocery stores and supermarkets want to entice today’s shoppers with foodservice offerings from their prepared foods department, it’s essential to integrate the use of email, social media and mobile apps.

According to Technomic’s July 2017 U.S. Food Industry Universe Wallchart, supermarket foodservice is expected to grow 6.8% in 2018—for retailers who want to harness that growth and maximize participation, these four marketing strategies can help.

 

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