BONUS CONTENT: C-store Shopper Marketing Food for Thought
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BONUS CONTENT: C-store Shopper Marketing Food for ThoughtPublished: November 15, 2017
NATIONAL REPORT — As Convenience Store News has previously reported, shopper marketing experts say the convenience channel could be doing so much more to sway consumers who are open to being swayed. So, we asked these same experts how they see the convenience channel’s use of shopper marketing advancing in the future, both short-term and long-term.