Capturing Consumers’ AttentionPublished: November 13, 2017
Do your convenience stores have the woo factor? Are techniques in play to turn convenience channel shoppers into convenience channel buyers?
So many convenience store purchases are driven by impulse, with successful shopper marketing techniques said to improve that last bit of influence at the point-of-purchase, where many final buying decisions occur. Shopper marketing is not the only strategy for this – and it does not replace traditional marketing techniques for wooing customers – but it is developing an attention-seeking reputation.