Influencer Marketing: Driving Authentic Digital Engagement
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Influencer Marketing: Driving Authentic Digital EngagementPublished: January 15, 2018
Look at your social media feeds and you’ll see everyone from fashion and beauty brands to restaurants and CPGs getting in on the action. Influencer marketing actually works, and it can be an effective tool for consumer experience marketing.
Influencer marketing is just like the title says—it’s about tapping into brand enthusiasts who have a healthy social media following and who are advocating on behalf of the brand. This is not just about building brand awareness, but also about driving action—whether that’s encouraging consumers to seek out more information, or to make a purchase, or to become advocates themselves.