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Showrooming 2.0: Turning Risk Into Reward

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Showrooming 2.0: Turning Risk Into Reward

Published: February 23, 2018

“Will ‘showrooming’ kill businesses?” That was the headline five years ago as an increasing number of shoppers began visiting brick-and-mortar stores to try out products before ultimately purchasing them online. Back then, the ability to price shop in person but buy online was a real concern for brick-and-mortar stores. But as a growing number of traditional retailers are proving, not only will showrooming not be their death, it may well be the answer to innovation — and profit.

Today’s version of showrooming isn’t just about viewing products in the store and then buying them online. Instead, it’s more about showcasing merchandise in a different way that offers shoppers the chance to truly experience the product.

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