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Interactions Releases “What Shoppers Want from Retail Technology” Survey

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Interactions Releases “What Shoppers Want from Retail Technology” Survey

Published: May 18, 2017

Consumers eager to adopt 3D printing and drone delivery as part of shopping experience, according to findings

SAN DIEGO – May 18, 2017 – Interactions, a leader in experiential retail marketing and part of Daymon, the global leader in consumables retailing, released today a new Retail Perceptions study that focuses on consumers’ desire for a strong technology presence coupled with the familiarity of human interaction during a shopping experience. The study, “What Shoppers Want from Retail Technology” surveyed more than 1,000 adult shoppers to further understand how to successfully integrate human and computerized interactions into a shopper’s retail journey.

The study found that today’s shoppers are influenced by both digital and human engagement: 84 percent of shoppers expect retailers to successfully utilize technological features to improve their shopping experience, and 62 percent are motivated by an initial human greeting upon entering the store.

“Consumers want both digital and human interfaces today. They desire the integration of technology into their shopping experience, but nothing can truly replace the accessibility of a traditional store associate,” said Bharat Rupani, President of Interactions. “The key for retailers is to balance human interaction with technology to streamline and compliment the consumer’s overall retail journey.”

While consumers may require an in-person associate for guidance during their retail experience, they are also eager to fully integrate themselves into the technological advancements happening in the retail space. These advancements include:

Targeted Notifications
Shoppers’ behaviors can be influenced by ongoing communication from retailers. Nearly 60 percent of consumers spend more money at stores that send phone notifications while they shop or while they’re at home. Retailers have the opportunity to influence purchase decisions through a consistent stream of communication, leading to unplanned purchases and motivation to visit a physical store or website.

Customizable Products
Anticipated technological advancements such as personalization and 3D printing have made consumers eager to create their own customized products in a shorter time frame. Ninetyfive percent of shoppers are looking forward to purchasing products created through 3D printing and nearly 80 percent of shoppers say they are inclined to spend more at a retailer that can help create their own products through 3D printing.

Drones and Efficiency
Delivery methods of products are seeing improvements in efficiency and accessibility. Thirty-nine percent of shoppers are looking forward to their products being delivered via drone. Consumers are more inclined to pay an added fee for this efficiency, nearly 50 percent of shoppers stated that they would be more likely to pay extra for their product to be delivered faster by drone.

“It’s no longer an option, today’s retailers must invest in technological advances in order to provide shoppers with the seamless retail experience they desire,” said Rekha Ramesh, Daymon Senior Vice President of Global IT and Digital. “For retailers who need to prioritize where to invest, faster, more automated alternative checkout methods followed closely by targeted notifications are good points of entry.”

Editor’s Note: To receive a copy of “What Shoppers Want from Retail Technology” or to learn more about the study visit:
http://www.retailperceptions.com/

About Interactions
Founded in 1988, Interactions is the global leader in innovative retail solutions and
experiential marketing for retailers and brands. For more information on Interactions, visit
www.interactionsmarketing.com.

Contact
Sarah Pritchard, 212-279-3115 x290
spritchard@prosek.com